Boodles, the London jewellers, is to sponsor the leading jockey award at this year's Cheltenham Festival.
The award, which recognises the jockey with the most wins across the four days of racing, will be presented during the meeting once an individual emerges with an unassailable lead.
"We have a long relationship with horse racing, having sponsored the three days of the Chester May meeting for some years and we have also created the Grand National trophies," said Boodles managing director Michael Wainwright.
With the pick of the stable firepower from the all-conquering Irish yard of trainer Willie Mullins, current favourite with bookmakers to be crowned leading jockey at the meeting is Ruby Walsh.
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